Saturday, June 30, 2012

Findation, the on-line way to match a foundation shade

Now that I've been back from visiting the teenagers at summer camp, I've come to reluctant conclusion that teenagers are just like pre-schoolers, i.e., walking Petri dishes, except louder and more hormonal. Because I have the most god-awful cold, and it's keeping me, if not absolutely bedridden, at least indoors, and glued to the internet. Which is how I found findation.

Findation is an on-line database of foundation colors. You enter the shades of two foundations that are a good color match for your complexion, and it gives you a suggestions of other ones to try. Here's a screen shot so you can see how it works:

It works really well, as long as you don't give it Boots No. 7 Triple Protection Tinted Moisturizer in Fair (which I bought in England) and Natio Pure Mineral Foundation in Light, (which I bought in Australia). Supplied with those two shades, findation decided I was a big show-off who was just trying to prove how well-traveled she is, and only spat out two suggestions.

However, when I fed it Armani Luminous Silk Foundation in shade number 2, and Clé de Peau Silky Cream Foundation in B20, it produced the following matches, weighted, apparently, by accuracy:

  • Stila Illuminating Liquid Foundation in 20 watts
  • Prescriptives Flawless Skin Total Protection Makeup SPF 15 in Cream 02
  • Chanel Vitalumière in 10 Limpide
  • Revlon Colourstay Foundation in Buff
  • Kevyn Aucoin The Sensual Skin Enhancer in SX5
  • Estee Lauder Fresh Air Makeup Base in linen beige
  • Dr. Hauschka Translucent Makeup 00 Porcelaine
  • Bobbi Brown Foundation Stick Alabaster 00
  • Revlon Photoready Makeup in Vanilla
  • Bobbi Brown Face Touch Up Stick in Porcelain oo
  • Giorgio Armani Face Fabric Second Skin Nude Makeup SPF 12 1-Pale
  • Lancome Teint Miracle 01 Beige Albatre
  • MAC Studio Fix Fluid NC15
  • Chantecaille Future Skin Porcelain
  • Vichy Dermablend Corrective Foundation 15 Opal
  • Chanel Vitalumière Aqua SPF15 Fluid Foundation BR10 Beige Rose Pastel
  • Nars Sheer Glow Foundation in Mount Blanc
  • Chanel Vitalumière Aqua SPF15 Fluid Foundation BR10 Beige Rose Pastel

Here's what is awesome about this: the shades might turn out to be absolutely perfect matches, but they give you a place to start. I don't know about you, but I like to walk up to a makeup counter with an idea of what I want to buy. Maybe even a list. Otherwise, the lolcat part of my brain takes over and I get all I CAN HAS COLORZ?

Also, there are all kinds of companies in their database, so whether you buy your foundation at the drugstore, the department store, or Whole Foods, you can find something to try.


  1. Never heard of this but can't wait to try it.

  2. I have always thought of you as Beige Alabaster.


Gentle Readers:

For the time being, I've turned off comment moderation. Please don't spam; it's not nice.

xxx, Poppy.