On Thursday, July 19, YSL will release a new, limited-edition eye shadow palette, "Devoted to Fans," on Facebook.
The "Devoted to Fans" quad was produced to thank YSL's Facebook fans. YSL claims that this palette is "the first exclusive entirely
digital product for Facebook fans."
Only 1650 pieces will be produced world-wide, with 500 of these available in the United States. No word yet on price or what the logistics of the sale will be, although you have to have "liked" YSL to be able to buy the palette.
Do I need yet another eye shadow quad? No, I do not. Do I predict a crazy stampede? Yes, I do. Am I fascinated by major high-end cosmetics companies not just marketing, but actually selling cosmetics on Facebook? You bet.
UPDATE: OK, here's the scoop. The quad costs $55. It's sold through YvesSaintLaurent.com. To get it, you have to "Like" Yves Saint Laurent Fragrances and Beauty on Facebook. Then click through the icon of the palette and it will take you to the YSL site.